Animate’s Harry Potter Summer Goods Fair Returns July 4 With a Build-Your-Own Keychain Workshop in Ikebukuro

ByThe House Elves at Aguamenti

Pack a coin purse full of Galleons — Animate is going full wizard this summer. Japan’s anime retail giant has announced the “Harry Potter” Summer Goods Fair 2026, running July 4 through August 2, anchored by an Only Shop pop-up at the Animate Ikebukuro flagship store with photo spots, a wave of new merchandise, and the first-ever Harry Potter “Customania” workshop.

Harry Potter Summer Goods Fair 2026 key visual showing six Sarachiyomi postcard designs
The key visual for Animate’s “Harry Potter” Summer Goods Fair 2026, previewing the six bonus postcards drawn by Sarachiyomi. (Animate)

The workshop, on the store’s 7F SOUTH floor, lets fans build a one-of-a-kind magical keychain by choosing one of three base designs — a Bertie Bott’s Every Flavour Beans box, a Hogwarts acceptance letter, or a Hogwarts crest — and filling it from a pool of 65 parts, from house crests and Every Flavour Bean charms to mini character photos. Participation is ¥3,300 (about $21) and takes roughly 15 minutes. For opening weekend, July 4 and 5, entry requires a free first-come ticket through the LINE app — same-day signup runs 8:30 a.m. to 8:30 p.m., one ticket per person per day, and they’re non-transferable. From July 6 onward, entry is free all day.

Customania workshop overview with dates, venue, price, and base and parts lineup
The workshop at a glance: ¥3,300 and about 15 minutes per build. (Animate)
Five-step flow of the Customania workshop experience
How it works: pick a base at the entrance, slide open the frame, fill it with your parts, reassemble, and take it to the register. (Animate)
The three Customania base designs and the 65 arrange parts
The three bases — Bertie Bott’s box, acceptance letter, and Hogwarts crest — plus the 65 arrange parts. (Animate)

The goods fair side isn’t limited to Tokyo: at every Animate store in Japan, the Animate Online Shop, and Movic mail order, each ¥2,200 (about $14) spent on Harry Potter and Fantastic Beasts goods earns one of six bonus postcards featuring newly drawn art by illustrator Sarachiyomi, while supplies last.

The new merch line uses Sarachiyomi’s latest illustrations and leans heavily into Quidditch. Highlights:

  • House robe ponchos sized for your plushies (all four houses) — ¥1,650 (about $10)
  • Locket keychains in Gryffindor (Harry, Ron, Hermione, Fred & George, Sirius) and Slytherin (Draco, Snape, Tom Riddle) lines — ¥1,320 (about $8) each
  • Patronus keychain blind packs (8 designs) — ¥770 (about $5)
  • Live-action photo card packs, Vol. 3 (40 designs) — ¥275 (about $2)
  • Severus Snape and Gellert Grindelwald acrylic bookends — ¥2,200 (about $14)
  • Made-to-order jumbo die-cut panels of Harry, Draco, and Snape — ¥7,150 (about $45), ordering through August 2 and shipping this fall

For fans outside Japan: the workshop and photo spots are in-person only, but the merch (and potentially the bonus postcards) can be reached through proxy-shopping services that work with the Animate Online Shop, such as Buyee or ZenMarket.

The official Harry Potter Japan account also confirmed the fair on Instagram:

Will you be customizing a keychain in Ikebukuro this summer, or hunting those Sarachiyomi postcards from afar? Let us know in the comments, and don’t forget to follow along for the latest Harry Potter news.

Source: Animate

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