Harry Potter merchandise and product launches: apparel, homeware, food and brand collaborations from around the world.
Game night just got sorted into houses. PowerA announced a multi-year licensing partnership with Warner Bros. Discovery Global Consumer Products on September 15, and didn’t make anyone wait for the goods. The debut collection of officially licensed Harry Potter gaming accessories for Nintendo Switch and Xbox went on sale the same day at PowerA.com and…
Your phone can now sound like Hogwarts when it rings. Google’s September 2026 Pixel Drop rolled out on September 15, and tucked in among the security and widget updates is a full Harry Potter theme for Pixel phones. Google calls them Harry Potter Audiobook Packs, and a single tap swaps your wallpaper, icons and notification…
Time is a funny thing at Hogwarts. Staircases move, Time-Turners exist, and now you can hang a piece of the castle’s Clock Tower on your own wall. ZeWood, a family-run workshop that makes officially licensed Wizarding World decor, sent us its Hogwarts Clock Tower 3D wall clock, and it’s just one piece of a surprisingly…
Twenty-five years of magic deserves a cake, and for once the cake isn’t vanishing at the end of the party. Finsbury Food Group has launched a Harry Potter celebration cake into Tesco nationwide, available from 1st September and made in collaboration with Warner Bros. Discovery Global Consumer Products. It’s on shelves and online as the…
Pack your trunk for first year. Vera Bradley has launched a new Harry Potter Sorcerer’s Stone Collection, and it’s available online and in the brand’s full-line stores now. The theme is the gauntlet Harry, Ron and Hermione run to reach the Stone. The collection comes in three new patterns: Harry Potter Challenges, Knight Check, a…
Lumos, but make it self-care. British gifting brand Mad Beauty has revealed its autumn/winter Harry Potter collection, and the headline piece comes with its own bit of spellwork. The officially licensed range, made with Warner Bros. Discovery Global Consumer Products, is rolling out to retailers worldwide and is already live on Mad Beauty’s Harry Potter…
We may be slightly biased on this one. ORLY’s Harry Potter collection just added a wave of new shades, and one of them is named after the Water-Making Spell. Aguamenti is the charm that conjures a jet of clean water from a wand tip. ORLY’s version is a deep navy-teal with a starry shimmer. Pass…
Honeydukes has opened a branch in the candy aisle. Target’s Harry Potter collection — announced at the Back to Hogwarts Showcase — landed on September 9, and it is a much bigger drop than the sweets that headlined it. The centrepiece is a 17-strong confectionery line that Target classes as its Exclusive Collection, running from…
Some announcements arrive by owl; this one arrived on an island in the Venetian lagoon. Legami, the Italian stationery and gift brand, has confirmed its first-ever Harry Potter collection, made with Warner Bros. Discovery Global Consumer Products and arriving in December 2026. The collection was previewed on September 1 at Back to Hogwarts 2026 on…
Four brands, one Portkey. Japanese retail group Adastria is putting a Harry Potter collection into GLOBAL WORK, BAYFLOW, ALAND and PAGEBOY all at once — the biggest mainstream fast-fashion crossover the Wizarding World has had in Japan — and it goes on sale Thursday, September 10 at 10:00 JST. The group announced the collection on…
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