Picard Hogwarts Express ice cream log shaped like a red steam engine, on a silver tray beside a Christmas tree

Picard’s Harry Potter Frozen Range Brings a Hogwarts Express Ice Cream Log to France This Christmas

ByThe House Elves at Aguamenti

Muggles in France, start clearing some freezer space.

Picard, the French frozen-food chain, has teamed up with Warner Bros. Discovery Global Consumer Products on a 20-piece Harry Potter collection for Halloween, Christmas and Epiphany. It’s the chain’s first tie-in with a franchise this size, and Picard says the range was 18 months in the making. The brand teased the first drop date on its Instagram.

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When It Lands

  • October 23, 2026: seven Halloween products
  • November 16, 2026: nine Christmas recipes, plus a Harry Potter galette des rois (the French king cake traditionally eaten for Epiphany on January 6)
  • Also in the range: a tote bag, a cool bag and a kraft bag

What Picard Has Shown So Far

Four of the 20 products have been revealed. Prices are in euros, with rough US dollar equivalents.

Hogwarts Express Ice Cream Log

French name: Bûche glacée Poudlard Express
Serves: 8
Price: €24.99 (about US$28)
On sale: November 16, 2026

Red Hogwarts Express steam engine ice cream log on a silver tray, with a slice cut beside it and a Christmas tree behind
The Hogwarts Express ice cream log, which serves eight. (Picard)

Potions Book Ice Cream Log

French name: Bûche glacée Manuel de Potions
Serves: 8
Price: €22.99 (about US$26)
On sale: November 16, 2026

Chocolate ice cream log shaped like a stack of old spellbooks, on a wooden table beside a candle
The Potions Book ice cream log, which also serves eight. (Picard)

Enchanted Chocolate Frogs

French name: Chocogrenouilles ensorcelées
Pack: two frogs, 140g (4.9 oz)
Price: €4.99 (about US$6)

Two frog-shaped frozen chocolate desserts on green leaf plates
The Enchanted Chocolate Frogs. (Picard)

Magic Cauldrons

French name: Chaudrons magiques
Pack: two individual desserts, 170g (6 oz)
Price: €7.49 (about US$9)

Two small cauldron-shaped desserts topped with pale green mousse, on a silver dish
The Magic Cauldrons individual desserts. (Picard)

Picard hasn’t said which wave the frogs and cauldrons belong to, and the other 16 products haven’t been shown yet. The timing is no accident, either: the Christmas wave lands about five weeks before HBO’s Harry Potter series premieres on December 25.

Can You Get It Outside France?

The collection has been announced for Picard’s stores in France. Availability outside France hasn’t been announced. Since everything except the three bags is frozen, package forwarding isn’t an option, so if you’re visiting France between late October and early January, this one is worth a detour.

Would you brave a frozen Chocolate Frog, or is the Hogwarts Express log going straight on your Christmas table? Let us know in the comments, and don’t forget to follow along for more Harry Potter news.

US dollar prices are estimates based on the exchange rate on September 25, 2026 (€1 = US$1.14).

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