Harry Potter merchandise and product launches: apparel, homeware, food and brand collaborations from around the world.
Slytherins, your wardrobe just got darker. Blvck Paris, the lifestyle label known for all-black clothing and accessories, has launched its second Harry Potter collection, a year after its first capsule arrived in September 2025. Blvck announced the drop on October 5, 2026, and the pieces are now on its online store. Most are pre-orders that…
Hogwarts letters don’t arrive until age eleven, but the wardrobe now comes in newborn sizes. Gerber Childrenswear, the US baby and toddler clothing brand, has launched a Harry Potter collection, introducing Harry Potter x Gerber on Facebook this week. Gerber’s own store lists 17 pieces in all, in sizes from newborn to 5T, and every…
The Sorting Hat has moved into the snack aisle, and it’s sorting by flavour. Yoki, the Brazilian snack brand, is launching officially licensed Harry Potter microwave popcorn in two house-themed flavours. Brazilian marketing site GKPB (Geek Publicitário) first reported the line on September 24, 2026, in a story it describes as an exclusive. The Two…
Ollivander may want to sit down for this one. Toybox, the Oakland, California, company behind a 3D printer designed for kids and families, is adding officially licensed Harry Potter designs to its printable catalogue for the first time. The company announced the collection on October 1 as an extension of its partnership with Warner Bros….
I solemnly swear I am up to no good, and so, apparently, is the teapot. Japanese lifestyle brand Afternoon Tea LIVING has unveiled a new Harry Potter collection built around Harry Potter and the Prisoner of Azkaban. It goes on sale Wednesday, October 14, 2026, at Afternoon Tea LIVING stores across Japan and through the…
Muggles in France, start clearing some freezer space. Picard, the French frozen-food chain, has teamed up with Warner Bros. Discovery Global Consumer Products on a 20-piece Harry Potter collection for Halloween, Christmas and Epiphany. It’s the chain’s first tie-in with a franchise this size, and Picard says the range was 18 months in the making….
The new era of Hogwarts has its first dress code. Three Amazon-exclusive shirts branded to HBO’s Harry Potter and the Philosopher’s Stone are on sale now on Amazon.com, and they’re only the opening act: the official Harry Potter Shop has quietly put up a sign-up page for a full series collection arriving this Christmas. All…
Butterbeer by the bottle is all very well, but it deserves a proper tankard. The official Harry Potter Shop US is running a gift-with-purchase offer: spend US$100 or more in a single order and the MinaLima-designed Butterbeer Glass is added free. No code, no hunting for a checkbox. ✦ THE FREE GIFT ✦ The Butterbeer Glass, with…
Most fans keep their Hogwarts letter in a frame. Olympia Le-Tan would rather you carried it to dinner. The Paris fashion house, best known for hand-embroidered clutches shaped like hardback books, has unveiled a four-piece Harry Potter capsule made with Warner Bros. Discovery Global Consumer Products to mark 25 years of the films. Each design…
Hagrid’s favorite textbook was famous for biting. This one settles for making the noise. Brazilian chocolate chain Cacau Show is adding an interactive Monster Book of Monsters plush to its Christmas 2026 range. It recreates the snapping Care of Magical Creatures textbook from Harry Potter and the Prisoner of Azkaban, complete with a “monstrous” sound…
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