Merch & Products

Christmas at Hogwarts is arriving a few months early this year — and it comes with a $599 Nagini mirror, a $429 Hedwig beauty cart and a chess set that would make Ron Weasley nervous. Pottery Barn Teen has rolled out the biggest wave of new Harry Potter pieces its collaboration has seen in years:…

The trolley witch has officially parked in the baking aisle. After the Butterbeer duo kicked things off this spring, McCormick’s full official Harry Potter collection has now launched — six themed finishing sugars plus a vanilla extract, hitting store shelves this week. It’s all part of the brand’s partnership with Warner Bros. Discovery Global Consumer…

Alexa has been reading Harry Potter aloud for years. Now she has finally been sorted. Amazon has quietly added a Harry Potter line to its Echo Pop range — four house-themed versions of the compact smart speaker, one each for Gryffindor, Slytherin, Ravenclaw and Hufflepuff. All four are live on Amazon now at $59.99, and…

Transfiguration’s most formidable professor and Hogwarts’ most incorrigible troublemakers are getting the pocket-sized treatment. Bloomsbury has revealed the next two entries in its Pocket Potters line — Professor McGonagall and Fred and George Weasley — and both are open for pre-order now ahead of a 2027 release. The Pocket Potters are Bloomsbury’s official illustrated mini-guides…

Florean Fortescue would approve. H-E-B México has put a set of Harry Potter ice creams on shelves to mark the 25th anniversary of “Harry Potter and the Philosopher’s Stone” — and the gimmick is better than a simple house-themed tub. The color is hidden until you scoop. Each container looks unremarkable on top, but dig…

✦  ALL 116 ITEMS  ✦ ¥24,200 (~$152) ¥2,310 (~$15) ¥4,950 (~$31) ¥4,950 (~$31) ¥11,000 (~$69) ¥2,530 (~$16) ¥2,530 (~$16) ¥2,530 (~$16) ¥6,600 (~$42) ¥2,200 (~$14) ¥7,000 (~$44) ¥7,000 (~$44) ¥7,000 (~$44) ¥7,000 (~$44) ¥6,000 (~$38) ¥6,000 (~$38) ¥7,500 (~$47) ¥7,500 (~$47) ¥5,990 (~$38) ¥5,990 (~$38) ¥8,000 (~$50) ¥8,000 (~$50) ¥8,000 (~$50) ¥8,000 (~$50) ¥14,000 (~$88) ¥14,000 (~$88)…

Accio backpack — but not quite yet. Books-A-Million has teased a set of exclusive Loungefly Harry Potter backpacks, sharing a first look at the bags ahead of a release the retailer says is coming soon. A quick note on what this is: a teaser, not a launch. Books-A-Million has revealed the bags exist and shown…

Central Taiwan is getting its letter to Hogwarts. Harry Potter – Mahou Dokoro (“Magical Place”), the officially licensed merchandise brand from Japan, opens its second Taiwan store on Saturday, August 22, 2026 at Mitsui Shopping Park LaLaport Taichung — following up its first Taiwan location in Taipei’s Nangang district, and timed to the 25th anniversary…

The votes are in, and Hogwarts has some very well-funded defenders. MinaLima’s first board game, Harry Potter: Defenders of Hogwarts, closed its Kickstarter campaign on July 23 with a final tally of £1,287,000 (about US$1.7 million) pledged by 10,704 backers — more than 25 times its original £50,000 (about US$67,000) goal. That result makes it…

The Sorting Ceremony has never been this delicious. Krispy Kreme Japan is teaming up with Warner Bros. Discovery for its first-ever Harry Potter collaboration in the country, bringing a full lineup of Hogwarts-inspired doughnuts and a Golden Snitch drink to all Krispy Kreme locations nationwide — plus select Harry Potter Mahou Dokoro stores — from…